Alexa x NFL

Role: Brand Creative Director, Alexa
Agency: Little Hands of Stone
Broadcast Campaign

Alexa, play Thursday Night Football.

Alexa the most loved, trusted, and adopted AI worldwide. While Alexa is helpful for so many reasons, we wanted to use Amazon’s blockbuster deal with the NFL to exclusively stream Thursday Night Football as an opportunity to show new users just how much superpower Alexa can bring to your TNF experience.

Letting Fans Really Fan Out

Before, during, and after a Thursday Night Football game, Alexa has an enormously wide set of interactive skills customers can use to get the most out of viewing built for the most fervent of football fans.

Alexa can answer live game-play questions like “How long was that pass?” or “What is the chance of a fourth quarter comeback?” Alexa can be used to set smart home routines to celebrate touchdowns, and set reminders so you never miss a game. The creative was meant to show the super football fans how many new ways they can elevate their experience.