Meta
Role: Creative Director, Meta
Agency: AKQA
360 Campaign
Introducing Novi
Novi, a wildly inventive financial initiative from Meta, was built to provide people everywhere access to safe and affordable financial services through blockchain P2P payments.
The goal of Novi is to reinvent money and transform the global economy so people everywhere can live better lives. We needed to develop a traditional campaign to capture of the global spirit of Novi and introduce this revolutionary product to the world.
Bringing Novi to Life
Moving money with Novi is exactly how it should be - quick, simple, and free - maximizing the value for people sending and receiving money. We really wanted to emphasize the brand promise that when money moves more freely, the whole world moves forward.
Magic in a Moment
We also developed a series of shorter product spots meant to highlight the magical aspect of what Novi brings to its users.
Movement Across Modalities
The tone was meant to be human, authentic, and joyous, with dashes of humor and narrative hints that conveyed how Novi has boosted the lives of these characters. We also had to figure out how to bring this sense of movement to our static OOH work.
