Netflix

Role: Creative Director
PR Campaign | Earned Creative

Netflix Cheating

Goal: Prove how much people Netflix.

Result: A campaign that garnered billions of media impressions across 29 different countries, and broke up well over 2 million couples. You are welcome.

Step 1

We invented a term that captured a global behavior: Netflix Cheating. When you might love Netflix more than your partner.

Step 2

We conducted a global survey and released our findings to the press around the world. We surveyed 29 countries and asked them about the ins and outs of their cheating behaviors.