Netflix
Role: Creative Director, Copywriter
Social
Netflix Social Creative Director
For both individual show campaigns as well as brand activations, I’ve worked with teams at Netflix for 5+ years to develop creative, outside-the-box solutions to generating excitement and impact. Our campaigns ranged from survey-based infographics that served as PR sensations, developing a definitive voice for several Netflix social accounts, as well as creating films to generate earned storytelling for Netflix as a brand.
@Netflix Social
A platform like Netflix needs constant promotion across social that highlights recently acquired content, new premieres, and the full catalogue of thousands of shows and films. Working across several several Netflix social accounts I generated hundreds of pieces of social content meant to elevate the brand’s relevance on social, build communities around new shows, and generate awareness around existing titles. I actively community managed accounts, generated content ideas, developed the content and copywriting, as well as interacted with the community across platforms.
Data Visualization
For social and editorial content we also curated creative based on the mountain on data Netflix sits on. I worked with Netflix on individual data visualization projects that would bring branded stories to life in a way that media would care about and played well on social. We based each graphic on whatever Netflix seasonal or storytelling goals were at the time.
Using Social to Make Headlines
Advertising is a flat circle. Social makes headlines, experiences make social, and every touchpoint is opportunity to brand-build. The Netflix social experiment over the last few years has been no exception in generating headlines for its strategic ability to influence culture.
