Sonos
Role: Creative Director
Agency: Edelman
Brand Activation
Redesigning the NASDAQ Bell, forever.
Recognitions: Clio, Cannes Lions, D&D
Sonos was going public on the stock market. They knew their IPO would garner financial media attention, but they asked us to find a way to make headlines in the outlets that matter most to Sonos fans. So we turned their IPO an award-wining brand moment with billions of media impressions and changed the sound of Wall Street while we were at it.
Turning an IPO Into a Brand Moment
After being tasked with the brief we did a lot of research around what other companies had done with this opportunity. Rarely did they leverage it to re-establish their values or say anything about their place in culture. We wanted to connect the news of the IPO to what Sonos cares about - the quality of sound. So we decided to redesign the sound of the Nasdaq Bell.
Documenting the Process
Grammy Award-winning producer Giles Martin and Academy Award-winning sound designer Chris Jenkins reimagined the bell as a journey through history. The process consisted of creating the bell sound from over 115 individual sounds, none which is a bell. It’s the result of months of audio experimentation, and now it’s permanently sound of the Nasdaq Bell.
Reverberating Across Headlines & History
We took a corporate event and turned it into a way to show who we are — total sound freaks. With 3.7 billion media impressions in 48 hours. The news extended deeply into outlets who never write about Wall Street, and our audiences were reminded of what we value and how much we care.
